Lara Snow returns with her most personal & intimate song till date. ‘Wild Sea’ is a beautifully layered electro-pop gem, that reveals a fragile side of the songstress.
“All my songs are very personal, but with ‘Wild Sea’ I feel like my heart is out there for everyone to hold” Snow says, “It is the story of a poisoned relationship and a great heartbreak.” In June last year Lara Snow released her debut single ‘Swim Far’ followed by ‘Butter Knife’. Both were supported by local radios and various blogs and magazines around the globe including the the taste maker - KALTBLUT Magazine. In less than six months and with only 2 singles released, Snow raked over 130K streams on Spotify and over 150K plays on YouTube. The singles appeared on Spotify editorial playlists such as: New Music Friday (Germany, Israel), New Israeli Indie, Indie TLV, Pa repeat (Sweden) and Verso l'Ufficio (Italy) “Wild Sea was the first song I wrote for this EP and it kinda set the tone for what this EP was going to be. I remember when I finished writing it, that was the first time I knew what I wanted my music to be like.” Snow says In 2017, following a successful headline tour in Germany Lara relocated to Berlin to focus on songwriting and production of new music. Lara spent her first Berlin winter self-reflecting and translating her deepest emotions into words and melodies, while trying to decipher what echo she would like to send out into the world. It was a new era for her, the first time she lived overseas - and while Berlin was overflowing with new arts, cultures and opportunities, Snow felt lonesome and found herself in search for home. Eventually, she found that home in her writing. During this Berlin winter Lara Snow wrote a handful of pop songs, unburdened by the constraints of time and place, while holding to the standard of the most exciting contemporary productions in Electro-pop music. Snow has been compared to artists such as Lorde & CHVRCHES. “My heart was broken for a very long time,'' Snow says. “At a young age I got into a toxic relationship and it changed who I was in a way. I became a sad girl and I was trying to float in a world that was dark. I carry these feelings with me ‘till this day. I think this is also the reason why water metaphors come often in my songs, for a long time I was trying to reach out for air and felt like I was choking, fighting to keep my head above the water. But at one point, I decided that I’m only going to keep in my life people who make me a better person”. She adds .
Like the warm and caressing melodies that Lara presents in her songwriting, she also emphasizes this feeling in her new music video for ‘Swim Far’, using wide spaces and her unique esthetic. The video was made in a DIY approach, together with Jonatan Harpak, and was shot in Geneva and Tel Aviv, using an iPhone - a fact that is very hard to spot while watching it. "We wanted to create a video that will convey the emotions of the song” She shares, “ Not to tell a story, but to pass on a feeling: how does it feel to be surrounded by people but still alone”.
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