Think Billie Eilish, Alec Benjamin, and Lostboycrow then mix them all together; that is how I would try and describe Drew Hersch.
This gem is kicking off 2020 with his haunting single “lime”. Coming off his sweeter single, aptly titled “honey”, we get a bit of a new punch with “lime”. Grungeyier and more alternative than his previously sweet pop sound, “lime” brings this artist into the realm of alt-pop. Drew has undeniable artistry. The imagination at play on this track is incredible and the dynamic between Hersch’s vocals and the track is outstanding. We can’t wait to see what else this artist has planned for 2020.
When we asked Drew about his single he said:
“ “lime” is another one of my heartbreak hypotheticals. I’ve always found it fun to write from crazy character perspectives, and this song was surely no exception. With a fierce and theatrical combination of live and electronic sounds, "lime" links relationship toxicity to alcoholism through various metaphors directed at a person's heartbreaker... someone so toxic and disgustingly manipulative that they need to be taken down with a chaser. "lime" gives the spotlight to a character relentlessly trying to maneuver their way through a situation that is clearly bad for them, but they're in way too deep to realize that biting the lime will only temporarily wash the bad taste out.”
Drew Hersch is an 18-year-old alternative artist based in Orange County, California who strives to inspire through his lyrics, production style, and creative philosophy. Heavily inspired by artists like Billie Eilish, Rex Orange County and Lana Del Rey, Drew has found a way to combine stylistic familiarity with unapologetic originality.
Although writing & preparation for his debut release did not begin until the summer of 2018, Drew is no stranger to the artistic world. He has grown accustomed to the stage through ten years of theatre experience and cites this as one of the most significant inspirations for his sound. “Theatre is the sole explanation for my excessive use of violins, bass drums, and gospel choir plug-ins. I learned the fundamentals of music in a melodramatic setting where crazy vocal warm-ups and large emotional orchestral climaxes were the norms, so this has inevitably bled into the music I make today, and certainly a lot of what you’ll hear on the upcoming album.”
Although his sound may seem far from minimalistic at times, Drew is a minimalist at heart, and a firm believer that good music can be created anywhere. Earning over a quarter of a million streams from a discography solely produced in make-shift studios, Drew has proven that a high budget is not the golden ticket to success. “It doesn’t matter if I made it on Garageband with an old mic in a dorm room, or in my grandparents’ garage, or in an empty target parking lot at midnight. If people like the song, they like the song.”
Still, a brand new artist, Drew’s style is constantly evolving as he is learning more and more about the ins and outs of recorded music. He plans to drop singles from his debut album all year, and release the full body of work before the end of 2020.
Spotify: https://open.spotify.com/artist/1j6SbiADPFKpzAcZkoX8sE?si=Dnhsp7mFS4SMYBg0HFTBEA
Youtube: youtube.com/ajhersch1
Soundcloud: https://soundcloud.com/user-598226533
Instagram: instagram.com/drewhersch
“lime”song.link/lime
Review by Hannah Schneider