ALEX RAY EMBRACES VULNERABILITY WITH DREAMY YET HARD HITTING NEW ANTHEM "UR KINDA LUV" FEATURING SAYWHEN

Alternative-pop powerhouse Alex Ray returns with the electrifying new single "UR KINDA LUV," featuring production maestro SAYWHEN. Set to drop May 9, this genre-bending track showcases Ray's signature intensity , blending dreamlike synth-pop elements with an unexpectedly gritty breakdown that bridges her musical past with her artistic future.

"UR KINDA LUV" delivers a potent emotional punch wrapped in Ray's distinctive sonic architecture, culminating in what she describes as an "absolutely disgusting breakdown" that serves as the perfect bridge between her debut single "Thinkin We Should Talk" and her upcoming musical evolution. Though inspired by newfound romance, this is no gentle ballad – it's a fearless declaration delivered with all the grit and authenticity fans have come to expect.

"When SAYWHEN and I wrote UKL, we were actually scheduled to cut vocals to another song," Ray reveals. "But I had just met my partner and was too in love to get in that grimy, angry headspace." The result is a track that explores vulnerability without sacrificing intensity, featuring standout lines like "They say fools rush in, I guess I'm dumb" that capture the exhilarating free-fall of unexpected connection.

After navigating a turbulent 2024 and shelving the track for almost a year, Ray revisited the song with a renewed vision, enlisting John Sinclair of World's First Cinema to refine vocal performances and production elements. "Between him and SAYWHEN, UKL and the upcoming music is very representative of the sound I've been searching for," Ray explains, pointing toward her highly anticipated EP dropping Fall 2025.

MEET ALEX RAY:

Nashville-based artist Alex Ray travels between Music City and Los Angeles with a raw authenticity that defines her sound. Crafting pop-rock alternative music with a distinctive blend of grit and synth influences, her songwriting began as a therapeutic outlet in adolescence and remains the cornerstone of her artistic identity.

After a remarkable detour during which she graduated as valedictorian from law school and secured a position at a prestigious firm, Ray ultimately answered music's undeniable call. She is the internet's consummate “fangirl” whisperer and spends her days exploring her favorite artists on her YouTube channel where she has amassed thousands of subscribers.

Ray's unflinching willingness to address her experiences with bipolar disorder has become a signature element of her artistry. She intentionally creates spaces where difficult conversations flourish and vulnerability is celebrated rather than suppressed. While her sound continues to evolve, her commitment to lyrical honesty remains unwavering—offering listeners an intimate glimpse into her distinctive perspective on the human condition. Her debut EP is set to release in fall 2025.

Press Release by Hannah Schneider of Unheard Gems PR