From the first distorted reverberating chord 'paranoia' caught my attention.
In the latest single from vara, they song taps into something vulnerable but totally relatable to the gen z audience in particular. I think the way she presents anxiety and paranoia in this track is very eloquent yet makes it digestible in the form of a grungy and anthemic pop song. What makes the story impactful to her fans is the look into the behind-the-scenes of her mind. The beloved social media influencer knows how to market a look of 'perfection' and this song unpacks vara's mental health.
Signed under their own independent label Kefe Records, vara’s infectious social media presence has garnered them the attention of tens of thousands of fans from around the world. But happiness doesn’t always go hand in hand with attention; in “Paranoia”, vara claims that everybody tells them that they’re not okay and admittedly, that might be the case – but what if they feel better that way?
While vara writes the lyrics, they credit other contributors like Rikki Randall, Cameron Mitchell, and John Luke Lewis to the track. The composition stems from a variety of lyrical influences such as The 1975, Arctic Monkeys, and Taylor Swift as well as musical influences like Lana Del Rey, MARINA, Billie Eilish and so much more. In line with their usual themes, the feeling of emotional pain is what drives vara to tell their story in a very grounded and authentic way. Because of their honest and relatable delivery, stories of unrequited love and struggles with mental health are what attract listeners to the young artist. Hoping to work their way up to a full length project, “Paranoia” marks a massive start to what is bound to be a very fruitful music career.
Review by Hannah Schneider