LOVA Refuses to Settle on Honest New Single “It’s Alright”

Swedish pop artist LOVA has always had a gift for cutting through the noise with honesty, and her latest single “It’s Alright” might be her clearest statement yet. Out today via Nettwerk, the track pushes back against the quiet instinct to settle for “fine,” daring listeners to admit when things aren’t okay — and to demand more for themselves.

At first listen, “It’s Alright” feels like a message to a struggling friend, but as the song unfolds, its gaze turns inward. LOVA’s lyrics capture that familiar contradiction: how easy it is to spot unhealthy patterns in others while ignoring them in ourselves. Her words are plainspoken yet deeply affecting, hitting on the universal experience of smiling through sadness until it starts to feel real.

Produced by Oskar Wildén (Dagny, Tove Stryke), the song’s understated production gives LOVA’s voice space to carry the weight of its message. There’s no need for over-the-top flourishes — the strength lies in its restraint. LOVA’s vocals are warm but quietly resolute, making “It’s Alright” both intimate and expansive, a song that feels as personal whispered to a friend as it does played on the world’s biggest stages.

In her own words, LOVA describes the single as a reminder that “it’s okay to dream bigger…the best days are still ahead, and they’ll come when we stop settling and start truly living.” It’s a sentiment that feels especially resonant in an era when burnout and disconnection are so often disguised as contentment.

With over 250 million streams already under her belt, LOVA has established herself as one of pop’s most emotionally intelligent voices. “It’s Alright” isn’t just another single in her catalog — it’s a mantra, an anthem for anyone tired of painting their life in shades of gray when it could be full of color.