It has been three years since we have featured the king of lofi-RnB on Unheard Gems. I adore Reece and generational heartthrob is not only an apt descriptor of his personality but the perfect fit for this cutesy love song.
"Generational Heartthrob" is a personal narrative sung over crisp clean guitar tones and driving alternative drums. The song is a melancholy take on the celebrity entertainment industry representing "that when it comes to the entertainment industry, what you see is not necessarily what you get.” - Reece. The story told is clearly reflective of his own experience navigating the music industry, A pop bop but with deeper meaning. Perfectly polished and tied up with a bow ready for your ears.
"It's hard to open up to people in real life. I use music as an outlet to show who I truly am to the entire world."-REECE
After releasing his first records, Reece garnered love from outlets such as Pigeons and Planes, HillyDilly, FADER, and more, racking up over 25 million cumulative streams. Reece was finding his sound and beginning an incredible creative journey, which would lead to meetings with early fans like super-producer Benny Blanco, collaborations with producers like Clams Casino, Robotaki, Heavy Mellow, Trackside, stints living in NYC and LA, and the release of his debut EP 'I'm Not Sure Yet' in 2019. That project was supported by opening slots for FINNEAS in NYC and LA, with NomBe at the legendary Fonda, and a 5 show run with Maverick Sabre.
In the years since his song “Ghost” debuted on Soundcloud, he signed a publishing deal, moved to LA and NYC - only to find himself more lost than he'd ever been. He made his way back home to Virginia, pouring his heart out musically, mentally, and physically. This led to musical breakthroughs, an amazing weight loss of over 100lbs, bravely coming out and then addressing his sexuality through his music for the first time, and putting effort into who he was as a young man and artist. Now with consecutive Spotify New Music Friday's on his last three singles, Reece heads into 2021 with a fresh perspective and ready to make his mark.
Review by Hannah Schneider