Maude's new single "Furniture" is a fantastic intro to a new chapter for the rising artist.
Moving pop forward is 20-year-old Maude Latour. Her unapologetic sound and message are here and turning heads. The NYC-based artist has an unprecedented way with words, churning out tracks that are heady, dance-worthy, and catchy. Her new single "Furniture," is an alt-pop banger that's ready to change your mind about pop.
This song is bubblegum pop mixed with grungey 2000’s pop. It is the perfect little mix of yesterday and tomorrow. Maude has this awesome depth to her voice. Her youthful perspective and storytelling make this a fun listen that screams springtime anthem.
On the single she says, "This song actually saved me. I didn't think my heart could actually break, but it turns out I'm human like everyone else. I wrote this song at the lowest moment of my break-up, and the power and healing I had after creating it started me on a road to finding myself again.
But the song became itself when it became the anthem that I needed. I remember waiting outside on a cold November morning to accidentally run into my ex. I was blasting this song, and suddenly I felt invincible. He and I had a conversation, we both cried, and he started to walk away. I was sitting on the steps to the library at Columbia University, watching him look back once more. But for the first time I wasn't crushed as he walked away. I had a secret. I had this song. I put my headphones in and laid down on the concrete stairs. I started blasting the song and crying and laughing at the same time. This song was my healing, this was me. I hadn't lost myself. Here I was, writing my world, writing my existence into the history of humanity, nothing was lost, nothing was in vain. This song hasn't lost any of its power to me."
On the creation of the video Maude adds, "The 'Furniture' video is my wonderful little secret joy. Created by my incredible and talented friend Fergus Campbell, we made something come to life. I love this video with my entire heart. The Furniture video was made on one of the last days before Corona ended school. We spent an entire day with so many of my close friends, and we had the literal best time. We were all blown away after. We couldn't believe how much fun we had. This all takes place in my dorm, with my suitemates, the kids who live on my floor, with a $0 budget. Of course - that's how I want all my videos. My real life. Nothing else.
The colors, the anger, the symmetry, the vignettes, that's everything. Everyone's reading my philosophy books from my shelf (read the titles, they all have some meaning). The hand sanitizer, my friends' relationship, my friends who are mentioned in the songs, my ex's friends (such troopers for participating, respect). The coolest thing is that everyone is playing themself. I will never be able to separate the joy of making this video from the video itself. It is a perfect capture of this feeling, the fury, the closure that making art really is, of melting, of my dorm, college, of true happiness. A little box of nostalgia. That's what all this is for anyway, right?"
DIY singer Maude Latour has built a cult following spreading a powerful message of empowerment. Latour's multi-cultural upbringing and maturity shine in both her writing and presence. She considers herself a real New Yorker but grew up around the world - having spent her formative years in Sweden, London, New York, and Hong Kong. Settling in the city for high school, Maude began turning her adventures into poetry and stories which quickly evolved into melodies and lyrics. The 19-year-old indie-pop artist talks to her fans on Instagram in what she calls "spill therapy" where she encourages her audience (mostly teenage girls) to be vocal and stay true to themselves. As the daughter of two journalists, the importance of words and a global perspective has always been central to her vision. Maude is currently studying psychology and political science at Columbia University and plans to be the first president to perform at her own inauguration.
Review by Hannah Schneider