Brand New Start: Prides Finds Light After Loss

After years away from the spotlight, Glasgow’s Prides return with “Brand New Start” — a stirring, synth-soaked anthem about grief, growth, and the quiet power of starting over.

Blending cinematic alt-pop production with deeply personal lyricism, “Brand New Start” captures the emotional aftermath of heartbreak and loss. Inspired by the windswept melancholy of the Scottish coast, the track aches with vulnerability while still carrying an undercurrent of hope. Prides masterfully weave soaring melodies and layered synths into a soundscape that feels both expansive and intimate — think Bleachers’ catharsis meets the shimmering textures of CHVRCHES or M83.

The return is especially poignant given the context: after the passing of his mother in 2018, lead vocalist Stewart Brock stepped back from releasing music under Prides, focusing instead on writing and producing for others. Now self-producing and reemerging with a renewed sense of purpose, this track marks not just a musical comeback, but a personal reckoning — the kind of song that hits hardest on a rainy night when you need it most.

For longtime fans and new listeners alike, “Brand New Start” is a reminder of Prides’ signature emotional reach — an anthemic yet introspective evolution from a band that knows how to feel out loud.